Understanding Advertising
How the best Ads Work
In his fascinating book The Tipping Point1 Malcolm Gladwell introduces the idea of stickiness:
The hard part of communication is often figuring out how to make sure a message doesnt go in one...
How the Best Ads Work
Robert Heath introduces this article on understanding advertising by claiming that so called 'stickiness' (a message that sticks in the memory) is what most as ad agencies crave for.
