How the Best Ads Work

Robert Heath introduces this article on understanding advertising by claiming that so called 'stickiness' (a message that sticks in the memory) is what most as ad agencies crave for.

Understanding Advertising

How the best Ads Work

Robert Heath

In his fascinating book The Tipping Point1 Malcolm Gladwell introduces the idea of stickiness:

The hard part of communication is often figuring out how to make sure a message doesnt go in one...