How Thai brands can automate without losing the human touch

With the influx of digital customers, ADA’s Thanoos Kerdlaup explains why marketing automation is required in order for brands to maintain the personal touch.

Regarded as one of the most dynamic retail industries in Southeast Asia, Thailand is a vibrant market for tourists and locals alike, collectively shifting online in 2020 as the COVID-19 pandemic struck the nation. This move is certainly a welcome one...