Tesco, the UK’s largest supermarket chain, has built its brand on the notion that “Every little helps” – a promise that has been more important than ever during the COVID-19 pandemic.
And Alessandra Bellini, Tesco’s chief customer officer, recalled that decisive – and clear – action taken to spell out the new store environment to shoppers as lockdowns began epitomised this philosophy in action.
“We decided on a Tuesday that we needed to explain social distancing, the masks, the new measures, the screens, the one-way system,” she told delegates at Lions Live, an online event held by LIONS, a sister...