How Telling the Story of the Train Increased the Appeal of the National Railway Museum

In the museum world, attendance is king. Targets are volume related, with secondary effects following.
Agency:Author: Paul Warwick
Agency: Cheetham BellAuthor: Paul Warwick

Area Awards 1999

How Telling the Story of the Train Increased the Appeal of the National Railway Museum

Executive summary

In the museum world, attendance is king. Targets are volume related,...