How Tata Cliq Made the Masses Cliq

Indian e-commerce platform Tata Cliq ran a celebrity-fronted above-the-line campaign to increase awareness, consideration and app downloads during the COVID-19 pandemic.

Campaign details

Brand: Tata CliqBrand owner: Tata UnistoreEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: RetailMedia channels: Mobile & apps, Social media Budget: 500k - 1 million

Executive summary...

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