Campaign details
Brand: Tata CliqBrand owner: Tata UnistoreEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: RetailMedia channels: Mobile & apps, Social media Budget: 500k - 1 million
Executive summary
Tata Cliq is a growing e-commerce platform in India that competes with players like Amazon and Flipkart in the Indian e-commerce marketplace. The brand went to the masses with its first mass-media campaign, leading with TV and championing key categories which saw an uptick during summer.
The brand experienced a spike in...