How Supercheap Auto created a retail bonanza with sports sponsorship

Brooke Hemphill

This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.

How Supercheap Auto created a retail bonanza with sports sponsorship

Brooke Hemphill

It took 11 years and hundreds of thousands of dollars in investment, but Australian automotive retail chain Supercheap Auto (SA) has taken a sporting sponsorship and t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands