How social media and Google are impacting market research - findings from Data Matters 2010

Stephen Whiteside

Social networking is transforming the way that consumers interact both with one other and with brands.

How social media and Google are impacting market research - findings from Data Matters 2010

Stephen WhitesideWarc

Few marketers would disagree that social networking is transforming the way that consumers interact both with one other and with brands. Facebook, the world's biggest social network, recently announced that it now has more than 400 million members worldwide, with a quarter of this audience regularly accessing its pages using their mobile phone. Twitter also had a reported 75 million active accounts by the end of 2009, and is adding around 6 million new users every month.

Companies ranging from Starbucks and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands