How social media and Google are impacting market research - findings from Data Matters 2010
Few marketers would disagree that social networking is transforming the way that consumers interact both with one other and with brands. Facebook, the world's biggest social network, recently announced that it now has more than 400 million members worldwide, with a quarter of this audience regularly accessing its pages using their mobile phone. Twitter also had a reported 75 million active accounts by the end of 2009, and is adding around 6 million new users every month.
Companies ranging from Starbucks and...