How Smart are 'Smart Banners'?

Smart banners, or keyword–activated banners that are tied to internet user search keywords, are becoming increasingly popular with major search engines and their advertisers.

How Smart Are 'Smart Banners'?

Wenyu Dou St. Cloud State University,Randy Linn Wells Fargo Bank andSixian Yang St. Cloud State University

Advertising on the internet has been growing steadily since the early days of the World Wide Web. The latest Internet Advertising...