How Slazenger Knocked Other cricket Bat Manufacturers for Six

In 1998 Slazenger who are well known in tennis and golf decided to attack the fragmented cricket market.
Agency: Cheetham BellAuthors: Katrina Michel

How Slazenger Knocked Other Cricket Bat Manufacturers for 6

Dunlop Slazenger

Dunlop Slazenger is a British company with a long sporting heritage. It has a portfolio of sports brands including Slazenger cricket bats and tennis rackets, Carlton badminton rackets, Maxfli golf equipment and Dunlop golf and squash equipment.

The brand has an illustrious history. Gary Sobers hit his famous six sixes with a Slazenger bat, Geoff Hurst scored his hattrick in the 1966 World Cup final with a Slazenger ball, Seve Ballesteros won the Open with Slazenger clubs, Tim Henman plays with...

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