How secret shopper research shaped Tesco's fresh&easy US launch

WARC Online's U.S. editor Geoffrey Precourt reports from The Market Research Event in Anaheim, Los Angeles, on the research program behind Tesco's creation of its fresh&easy chain of local grocery stores on the U.S.

How secret shopper research shaped Tesco's fresh&easy US launch

Geoffrey Precourt WARC Online

When Tesco, the world's third largest supermarket retailer, decided to launch fresh&easy, a chain of small-scale convenience outlets, on the West Coast...

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