How secret shopper research shaped Tesco's fresh&easy US launch
Geoffrey Precourt WARC Online
When Tesco, the world's third largest supermarket retailer, decided to launch fresh&easy, a chain of small-scale convenience outlets, on the West Coast...
Geoffrey Precourt WARC Online
When Tesco, the world's third largest supermarket retailer, decided to launch fresh&easy, a chain of small-scale convenience outlets, on the West Coast...
WARC subscribers can sign in to keep reading