Campaign details
Brand: SpecsaversAgency: CuratedMarket: United Kingdom
For millions of people around the world, coronavirus lockdown has meant spending much more time online. As well as working and socialising via the web, more people than ever have turned to the internet for health guidance – and been met with an overabundance of information, and misinformation, that the World Health Organisation has called an ‘infodemic’.
Specsavers saw an opportunity to provide their customers with trustworthy and genuinely useful health content during this uncertain time, by answering the questions people were asking online as they emerged. Understanding...