How Search Engine Rank Impacts Conversions
Nico Brooks
Search engine marketing has rapidly gained in popularity because of the targeted nature of the traffic it provides. Many advertisers see a high click-to-conversion rate for search traffic compared to other forms of online media, but advertisers have also seen an increase in the average cost per click for paid search ads. Most paid search ads are sold on a pay-for-position model by which you can adjust the rank of your ad by raising or lowering your bid. Lowering bids decrease advertising costs, but does it also decrease the effectiveness of your...