How Sanofi took control of its global digital operation

Sam Peña-Taylor

Sanofi Consumer Healthcare in-housed its global digital operation to find efficiencies and prepare for a more privacy-conscious world.

Pharma is a tough space in which to advertise. In many areas, advertising or communications materials are limited to healthcare professionals (HCPs in pharma lingo), but a key area for such companies is the over-the-counter (OTC) market of drugs available without a prescription. These include medicines like mild painkillers, antihistamines and indigestion remedies.

For the French pharma giant Sanofi, consumer healthcare or OTC medicines are an important line of defence. The company is best known as a maker of vaccines where it sits among the top three in the world, despite its absence among the now-household names that produce the...

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