How Sanofi is tackling media carbon

Looks at how Sanofi is using a ‘measure, reduce, offset’ approach to media carbon and has made rapid progress in a short time, reporting reduced emissions and greater efficiencies.

When Sanofi first designed a strategy in response to the UN’s social development goals and new requirements on ESG reporting, it came up with two pillars: building a healthier society and building a healthier planet.

On the environmental side, the initial focus was all about reducing emissions and waste from manufacturing processes and production sites. Little thought was given to media, and if it was, the advice from the environmentalist camp was to just cut back on advertising: no media, no carbon. Simple. 

Prasad Shridhar Ghag, global head of media/digital at Sanofi CHC, had a different idea. He told a...

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