How Sainsbury’s promoted value to thrive in the retail downturn
Craig Mawdsley and Tom Roach
This paper describes the "Feed your family for a fiver" campaign from UK supermarket chain Sainsbury's, which sought to redress high-price perceptions and grow sales during recession.
How Sainsbury’s promoted value to thrive in the retail downturn
Craig Mawdsley and Tom RoachAMV.BBDO
Recessions are particularly tough times for brands whose values are not exclusively about helping you to save money. There is usually pressure to act drastically,...
