How role model brands add to brand value during inflationary times

Stephanie Ouyoumjian

Examines how, even amid necessary price increases, brands can flourish.

There’s been a lot of talk about value lately. Not surprising, given that inflationhas been rising faster than at any time since 1981. As of May 2022, inflation was up 8.6% for the year, and with energy accounting for most of that and war still raging...

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