How retail media will shape the marketing landscape in APAC

Atalia Chua

Retail media is growing significantly and at WARC’s ‘Marketing in a fragmented media landscape’ webinar, Carousell Media Group shares the reasons behind it.

A recently published WARC Marketing Toolkit report identified that one of the major themes affecting marketing in 2023 is the reckoning of big tech.

“This disruption is fundamentally reshaping our relationship with digital platforms,” said Rica Facundo, Asia Editor, WARC Strategy, APAC. She was speaking at WARC’s ‘Marketing in a fragmented media landscape’ webinar.

One of the implications is that brands today have more options to achieve their marketing objectives, one of which is the rise of retail media.

Key drivers of retail media

According to JJ Eastwood, Managing Director of Carousell Media Group, retail media will be...

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