How retail media will shape the marketing landscape in APAC

Retail media is growing significantly and at WARC’s ‘Marketing in a fragmented media landscape’ webinar, Carousell Media Group shares the reasons behind it.

A recently published WARC Marketing Toolkit report identified that one of the major themes affecting marketing in 2023 is the reckoning of big tech.

“This disruption is fundamentally reshaping our relationship with digital platforms,” said Rica Facundo,...

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