How research can build customer loyalty – insights from Data Matters 2010

Stephen Whiteside

Gaining an understanding of what makes a loyal customer is more important than ever during the economic downturn.

How Research Can Build Customer Loyalty – Insights from Data Matters 2010 

Stephen WhitesideWarc

Gaining an in-depth understanding of consumers has never been more important than during the current financial crisis, but this process has also become more complicated as shoppers adopt a variety of new behaviours. Even for companies such as Wal-Mart, which have been able to turn the downturn to their advantage, understanding how to retain new customers once the recovery has begun will require a nuanced understanding of popular preferences. A number of presentations at the Data Matters conference, held in London in February 2010,...

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