How Qjump got their online ticket sales on track

This study explains the launch of an internet train ticket booking service in competition with the main rival.
Agency: Brahm Authors: Anna Cliffe and Sarah Hickey

leaping ahead

How Qjump got their online ticket sales on track

Executive summary

Qjump.co.uk was set up by National Express Group in September 2001 as a direct competitor to www.thetrainline.com. With...