How pricing can drive branding and profitability

Nick Wredin, author and CEO of FusionBrand, explains the importance of pricing in increasing profitability, boosting branding power and fighting off competitors.

How pricing can drive branding and profitability

Nick Wreden

Every branding book restates the cliché: 'Branding supports higher prices.' That's absolutely true. But the across-the-board statement leaves out a lot. How much higher pricing? 5%? 10%?...

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