How premiumization in consumer goods maintains momentum in China

As China’s middle class continues to rise with the expected addition of over 70m high-income households, premiumization is maintaining momentum with affluent Chinese consumers making smarter choices as they prefer premium over mass-market brands.

Over the past few years, much of the world has experienced varying degrees of economic stagnation and slowdown due to the impact of the pandemic. But China’s local brands have reacted even before then and started to rethink their brand positionings and...

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