How PR works: media relations

Mark Westaby, director of the Portfolio PR Group and founder of Metrica, a research and evaluation company, argues that PR (especially media relations) plays a critical role in the marketing mix, especially for charities.

How PR Works: Media Relations

Mark Westaby

A significant amount of work has been carried out into how neuroscience can be applied to advertising. However, little has been done regarding the implications for public relations and specifically media relations,...