How poker strategy can guide marketing decisions

Joe Zawadzki, founder of Poindexter Systems, an online and site optimisation agency, argues that the goal in poker (as in marketing) is making good decisions on the basis of imperfect and changing information.

How Poker Strategy can Guide Marketing Decisions

Joe Zawadzki

The search for mastery at anything can lead into unexpected territory. Motorcycle maintenance got into Zen. Business warriors got into Sun Tzu. We in marketing have got poker. Putting a spotlight...