How play-to-earn gaming, NFTs and cryptocurrency point the way toward the next level of online brand communities

Looks at how the metaverse is changing the nature of online communities and the implications of this trend for brand communities.

The metaverse is changing many things, and one of them is online community building; marketers can learn a lot from how emerging metaverse players are using it to take these bedrocks of the Internet to the next level.

The evidence is all around us – NFT...