How Philips targeted premium homes in Vietnam

Philips, a health technology company, built its own planning and targeting tool to increase sales among its target in Vietnam by serving them product ads.

Campaign details

Brand: Philips Agency: Moblaze, Inmobi

Strategy

Philips, is the world's leading health technology company focused on promoting healthy living. The brand wanted to bring meaningful innovations to Vietnamese homes and kitchens, enabling fa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands