How P&G is changing the way you market

In his regular comment on the U.S. advertising scene, Joe Mandese discusses the two big marketing initiatives taken by Proctor & Gamble in 2004.

How P&G Is Changing The Way You Market

Joe Mandese

Leave it to Procter & Gamble to get the ad industry running in two simultaneous but, in some ways completely opposite, directions at once. On the one hand, P&G has been...