How PepsiCo develops successful in-game marketing

PepsiCo, the food and beverage manufacturer, has built an effective in-game marketing strategy by tailoring its activations to specific gaming universes.

PepsiCo, the food and beverage giant, is basing its approach to in-game marketing on bespoke strategies designed for the precise audience and entertainment property it is tapping into.

“That’s where the value is, especially now, as gamers are starting...

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