How people buy cars (Pt I)

Roderick White

In the first of a two part analysis, Roderick White looks at how consumers set about buying a new car.

How people buy cars (Pt 1)

Also see the second half of this article: How people buy cars (Pt 2), Roderick White, Admap, March 2004

______________This article concentrates on new cars: the second-hand market is much larger, in volume terms,...

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