How paid search is helping brands get ahead on Amazon

Paul Hiebert

New data from WARC’s dComm Index reveals which strategies are making a difference on the e-commerce platform.

This article was originally published by Adweek. View the article on the Adweek website, here.

American shoppers spent an estimated $257.3 billion buying stuff online during the second quarter of 2022, according to the U.S. Census Bureau. That’s a 2.7% increase compared to the prior quarter, and an amount not likely to get smaller anytime soon.

To grab a bigger piece of the growing ecommerce pie, brands both big and small are turning to Amazon. Yet merely listing goods for sale on the platform doesn’t guarantee success.

New data from marketing intelligence firm WARC reveals...

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