How online branding drives search, and vice versa

Jenny Kirby

This article discusses search marking, which has long been regarded as one of the most effective channels for direct response campaigns, but retains an uncertain relationship with online branding.

How online branding drives search, and vice versa

Jenny Kirbyi-level

Search marketing has long been accepted as one of the most effective channels for direct response campaigns. But the relationship between online branding and search remains a hotly...

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