How one agency re-organised to walk the new IMC talk

It is more than 20 years since the value of integrated marketing communications was first recognised, yet most major agencies have been slow to organise for IMC.

How one agency re-organised to walk the new IMC talk

Tom Duncan and Sandra Moriarty

Major agencies seem finally to be recognising the value of integrating marketing communications, if recent comments by O&M's CEO Shelly Lazarus are representative of ad...

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