How not to manage a crisis in America

There are lessons to be learnt from the mistakes that BP and Toyota have made in the wake of their recent responses to consumer concerns.

How not to manage a crisis in America

Allyson Stewart-Allen

BP and Toyota made many mistakes in their recent responses to consumer concerns. Allyson Stewart-Allen looks at the lessons we can all learn from them

No one could have predicted that the crises besetting BP and Toyota in America would translate into tens of billions of pounds in market capitalisation being wiped off the value of these venerable brand owners. To put this into context: for BP alone, £60 billion was shaved off the company's value in June, which is larger than the GDP of Libya.

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