How neuroscience is advancing consumer insights

This article looks at how neuromarketing can now accurately and cost-effectively predict consumer intentions with no conscious bias in purchase decision influencers by using low-cost biometric and psychometric tools.

Neuromarketing

This article is part of a series of articles on neuroscience applied to marketing. Read more.

Adoption of neuromarketing is accelerating among brand owners and their agencies. It has shifted out of the laboratory – into the home and onto the streets via tablets and mobile devices. It has migrated from a rarefied, harder-core discipline