How Nestlé drove creative effectiveness through analyzing platform best practice

Details the results of a revamping of Nestlé’s global marketing best practices in partnership with CreativeX, Google and Meta.

Mapping Nestlé’s creative effectiveness journey

With over 150 years of experience building billion-dollar brands, creativity and storytelling are key ingredients in Nestlé’s position as the world’s largest food and beverage company. Active in 196 markets around the world, with more than 2,000 brands and a multitude of external partners, the company took on a monumental challenge in 2020 when it decided to completely revamp its 50-year old marketing practices.

With more than 50% of its media investment now on digital – and accelerating – Nestlé needed a way to empower its global brands and agency partners to produce creative that...

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