How Nestlé drove creative effectiveness through analyzing platform best practice

Details the results of a revamping of Nestlé’s global marketing best practices in partnership with CreativeX, Google and Meta.

Mapping Nestlé’s creative effectiveness journey

With over 150 years of experience building billion-dollar brands, creativity and storytelling are key ingredients in Nestlé’s position as the world’s largest food and beverage company. Active in 196 markets...