How much can we predict?

This paper argues that in considering survey results, researchers need to be more sensitive to the impact of place and demography on responses.
  

How much can we predict?

Ben Page MORI Social Research Institute

Over the past two decades, MORI has specialised in local studies lookingat quality of life and perceptions of local services. In the last five years theavailability of important new datasets such as the Index of MultipleDeprivation at ward level and below has allowed us to identify a range offactors that seem to correlate strongly with positive or negative attitudes.What is important here is that many of these factors are not so much aboutthe innate nature of individual respondents their...

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