How much advertising do we see - and does it matter?

Consumers in the U.S. and UK see an ever-increasing amount of advertising on a daily basis on television, the radio and in a variety of other media.

How much advertising do we see – and does it matter?

Andrew GreenZenithOptimedia

BACKGROUND

The US consumer sees a lot of advertising. Most television stations broadcast almost sixteen minutes of 'non-programming material' every hour in primetime and...