How Mobile is Changing the Sociology, Psychology, and the Entertainment/Work Environment
Ed Cohen and Paul Jacobs
Mobile has emerged as the new mass distribution medium. It has supplanted traditional media – including the Internet – and is now the one device where consumers can access audio and video, while communicating with friends, family members, and co-workers via text, email, social media, and web browsing. Unlike other media and gadgets, mobile enables content creation, social interactivity, and immediacy due to its "always on/always carried" status.
Today, there are more than four billion mobile devices worldwide, more than there...