How Mars is championing gender equality in advertising

Mars Inc., the food, confectionary and petfood manufacturer, is taking a nuanced approach as it tackles outmoded norms and gender stereotypes in advertising.

Mars, Inc., a multinational manufacturer of confectionery, petcare and food products, has reported that women made up 45% of characters in its advertising in 2021.

While that figure still comes in below the objective of reaching equilibrium in gender representation...

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