How Mars built a culture of creative effectiveness

This week WARC talks to Mars about building a culture of creative effectiveness.

Where to listen


02:43 – The beginning of Mars’ creative effectiveness journey. 04:18 – How easy was it to bring the C-suite along on this journey? 06:03 – Who is responsible for effectiveness across Mars? 07:27 – How do you measure creativity? 10:10 – Mars’ pre-testing platform Agile Creative Expertise (ACE). 12:51 – How does Mars work with its creative agencies? 14:40 – Communicating the value of creative effectiveness.17:38 – What are the tangible benefits of this work you’ve...

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