02:43 – The beginning of Mars’ creative effectiveness journey. 04:18 – How easy was it to bring the C-suite along on this journey? 06:03 – Who is responsible for effectiveness across Mars? 07:27 – How do you measure creativity? 10:10 – Mars’ pre-testing platform Agile Creative Expertise (ACE). 12:51 – How does Mars work with its creative agencies? 14:40 – Communicating the value of creative effectiveness.17:38 – What are the tangible benefits of this work you’ve...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
