How marketing has lost the plot

Hugh Davidson

This is the first of a two-part article based on the author’s forthcoming book LISTEN! A Call to Revolution by Marketers.

Corporate social responsibility
Managing the marketing function
Strategy

How marketing has lost the plot

Hugh DavidsonThe Marketing Society

I started in marketing 50 years ago, joining Procter & Gamble in 1959, the year The Marketing Society was founded. When I finished writing Offensive Marketing¹a bit later, I saw the book...

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