How marketing can strengthen its alliance with finance

Jon Webb

The relationship between marketing and finance is arguably one of the most important in any business. When these two groups share the same vision and work together to quantify marketing investment returns, the company has a greater chance of accelerating growth.

The relationship between marketing and finance is arguably one of the most important in any business. When these two groups share the same vision and work together to quantify marketing investment returns, the company has a greater chance of accelerating...

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