How marketers can prove the value of partnerships

Research by AEG into the value of partnerships and sponsorships for brands.

With rising energy bills and high inflation affecting both businesses and consumers, many organisations are looking for ways to make their budgets go further.

Marketing and communications budgets are typically connected to revenue, so with consumers looking to cut back, many budgets are likely to be cut. Faced with a choice between marketing platforms and increased internal scrutiny, many marketers will be under pressure to prove the effectiveness and return on their activities.

Despite feeling counter-intuitive, research has found that brands that increase their spend during previous financial crises saw significant increasesin sales, especially when economies recovered. During...

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