How marketers can navigate today’s social media landscape

Chuck Kapelke

Discusses how the growing scrutiny of social media platforms has affected advertisers’ attitudes to social engagement.

Data protection & privacy
Using customer data
Brand safety
Digital media planning & buying
Douyin/TikTok
Facebook
Instagram
Social media planning & buying
Twitter
Global
Channel planning, media mix selection
Strategy

Marco Melgrati/theispot.com

Denny’s is switching up its social media menu. While the restaurant chain has found success on TikTok, Instagram, and Twitter, it’s also been looking into alternative sites, such as Discord and Reddit, to reach various communities...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo