How marketers can navigate today’s social media landscape

Chuck Kapelke

Discusses how the growing scrutiny of social media platforms has affected advertisers’ attitudes to social engagement.

Marco Melgrati/theispot.com

Denny’s is switching up its social media menu. While the restaurant chain has found success on TikTok, Instagram, and Twitter, it’s also been looking into alternative sites, such as Discord and Reddit, to reach various communities ranging from artists to gamers to school clubs. “We’ve been exploring opportunities on emerging platforms, but we also want to ensure we’re doing our due diligence and are activating on platforms we trust, with approaches that provide value to our audience,” says Erik Jensen, VP of brand engagement at ANA member Denny’s. He adds that the company keeps watch on...

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