How marketers can gain influence in their organisations

Marketers from Nationwide and Diageo explain how they built influence across their organisations, while Byron Sharp makes the academic argument for growth-focused marketing investments.

Lovers of Test cricket will be familiar with talk of impending doom – the idea that new formats, new structures, new things in general are going to undo the very fabric of the sport. This has, however, been going on for decades and the sport remains with...