How many times do people need to see my message before they buy?

Establishing how much marketers need to advertise is integral to any campaign, both in setting budgets and achieving the desired results of brand communications.

How many times do people need to see my message before they buy?

Andrew GreenZenithOptimedia

BACKGROUND

Marketers obviously need to take a view on how much they need to advertise in order to have an effect in the marketplace. They need to know how much is...