How Many Nations? A study of regional differences in spending

One of a series of historical JWT London papers published by WARC, this article was first printed in 1964 and covers regional differences in spending across the UK during the early 1960s.

How Many Nations? A study of regional differences in spending

This is a further paper published by J. Walter Thompson in the series based on the Family Expenditure Survey. Other sources have been Odhams: Household Expenditure on Branded Foods and the National...

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