How Kraft Heinz is using AI

Brian Carruthers

While Kraft Heinz has seen significant efficiencies from in-housing creative production, it anticipates that using AI at scale will further help save on creative execution and free up creative talent for strategic thinking.

Kraft Heinz has 50 people making 20,000 pieces of content a year, according to the food manufacturer’s head of data and analytics. Knock out weekends and holidays and that works out at nearly two pieces per person per working day, which feels like a potentially...

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