How Klikdokter democratised access to digital healthcare in Indonesia

Mindshare’s RK Narayanan and Rahul Ramachandran explain how media is being used to enable millions of Indonesians to gain access to good healthcare.

Media is not just about placing advertising anymore. Media is about making the world a better place through the intentional use of media to solve consumer problems, change the world for the better and at the same time drive business and brands.

One of the key areas we’re seeing this being done is in healthcare.

Millions of Indonesians do not have access to good healthcare as Indonesia suffers from one of the lowest medical care-to-patient ratios in the world, with only one doctor per 2,000 people and only one hospital per 100,000 people.

The pandemic further compounded this healthcare access...

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