How is the internet changing advertising expenditure?

John Wood

In 2007, the internet is predicted to account for over 10% of all U.S. adspend.

Digital media effectiveness
Digital media planning & buying
Digital media research
United States
Strategy

How is the internet changing advertising expenditure?

John Wood

The internet is growing up fast and is now competing hard for its share of global adspend. In the US this year alone, $14 billion was spent online and forecasts for 2007 predict a spend of...

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